About Us

Are you ready to step into your role as an executive leader, take on more scope or scale, or help your organization thrive in this rapidly changing business environment? Contact Us now to schedule an initial conversation!

The Company

Founded in 1996, Parachute Executive Coaching is a full service executive coaching firm based in Toronto, Canada and serving clients globally. Our proprietary, consistent, measurable process supports our professional coaching work with both individuals and organizations in pursuit of personal change and growth, career advancement, leadership capacity-building, talent development and organizational performance improvement. We are working with clients in diverse roles, industries and domains including start-ups, crypto, sustainability, DEI, AI, employee wellness and mental health and leadership in remote and distributed workforces.


In the still evolving field of professional coaching there are service providers ranging from multinational consulting and recruiting organizations who have added coaching to their offering, to untrained independent practitioners operating with just a laptop and a phone. The big firms focus on process and scale; the independents leverage their personal networks and trade on historical successes. Parachute Executive Coaching’s uniqueness rests in our ability to provide the scalability and process-based accountability of a big firm supported – and in fact, anchored – by true passion for the clients and the work.

We are also driven by supporting the best interests and sustainability of the coaching profession. To that end we are proud supporters of Coaching for Everyone, a not-for-profit organization whose mission is to democratize and diversify the coaching profession.


We walk our talk – you can expect us to listen to what you need and to either deliver it or connect you with someone who can. We won’t take on a project if we’re not sure we’re the right choice. We are committed to being the best in our fields, and we are doing work we love, believe in and excel at. Our client relationships are partnerships, from which we believe we learn something every day that helps make us better. Our relationship with our clients doesn’t stop when the session ends – we care deeply about their success and will support them to the full extent of our skills and energy. We don’t “cookie cutter” our process – every client is different and therefore every engagement is different while still guided by our commitment to measurability and results. We bring the best of both ends of the coaching spectrum together in a uniquely flexible yet professional approach.

We Can Help You:

Develop high potential employees – your “top talent” – who are on the fast track to future leadership

Support subject matter experts or technical professionals who need to become people leaders

Create your organization as agile, forward-thinking, and able to act in new ways.



We are business people. We understand the issues and challenges facing business because we’ve been there. We represent a wide range of industries and functional backgrounds and bring diverse perspectives and the wisdom of corporate, organizational and entrepreneurial experience to our coaching. We match our business experience with coaching experience gained over thousands of hours with hundreds of clients around the world, and we bring the learning gained from every coaching engagement to benefit the next.


As one of the coaching profession's most well-reputed and longest standing firms, Parachute Executive Coaching has a track record of success in Canada and internationally. Our associates bring strong educational and professional backgrounds to their work as coaches. Most notably every associate has completed an accredited coach training program to ensure top level coaching competency. Our commitment to excellence doesn't stop when we graduate from our foundational training programs - across the team you'll find additional expertise and depth in areas including Systems, Neuroscience, Relationships, Positive Psychology, Solution-Focused Brief Coaching, Mindfulness, Team Effectiveness and Executive Presence, to name a few.


Our success is predicated on having a proven process for implementation of a coaching initiative no matter how large or focused.

  • We operate on a frequency model – the more often coach and client meet, the greater the momentum and the more rapid the behaviour change and/or goal accomplishment.
  • We collect information. In addition to our own intake process (comprised of quantitative assessments and qualitative feedback solicitation) we examine any other performance and evaluation data available to ensure we have as complete a picture as possible.
  • We triangulate the coach/client/organization relationships. We understand that our work with an individual is done in an organizational context and we contract on that basis.
  • We measure the effectiveness of our work, in terms relevant to the client and the organization.
  • We solicit feedback to ensure we learn and improve along with our clients.


We are members of the International Coaching Federation (www.coachfederation.org) and as such we adhere to the Code of Conduct and Statement of Professional Ethics of that organization.

“… thanks so much for your work with me. I know that I’m better for it and far more prepared to take on this big challenge than I would have been a year ago. Way more.”  

- MW, VP, Sales Operations, high tech company